Without forgetting that one of the important features of a food item is in fact its taste, Solo Ice Cream packaging serves up a minimalistic approach to aesthetics with the knowledge that the treat itself is the flavor.
The branding for the Northern Israel creamery was undertaken by Kroll Design, who settled with a simple approach to parceling the delicious dairy delicacies. An ordinary plastic container as well as a styrofoam takeout box were chosen as the subtle means of presentation for the cold sweets, and stickers and cardboard sleeves were added to divulge the brand's identity.
A classic printing press appearance is applied to the logo, clearly visible despite intentional fading atop a sketched image of a spoon. Solo Ice Cream packaging has a classic look that seems to embody the signature of homemade dessert.
Understated Dessert Branding
Solo Ice Cream Packaging Saves the Frills for the Treats' Flavoring
Trend Themes
1. Minimalistic Packaging - Opportunity for brands to use simple and understated packaging designs that let the product speak for itself.
2. Classic Branding - Potential for brands to incorporate classic and nostalgic elements into their logos and packaging designs.
3. Homemade Aesthetic - Chance for brands to create packaging that evokes a sense of homemade or artisanal quality.
Industry Implications
1. Food Packaging - Opportunity for food packaging companies to offer minimalistic and classic design options for their clients.
2. Ice Cream Industry - Potential for ice cream brands to differentiate themselves by using minimalistic and classic packaging designs.
3. Graphic Design - Opportunity for graphic designers to create branding and packaging that incorporates minimalistic, classic, and homemade aesthetics.