ATTITUDE is expanding its Oceanly collection with the world's first line of solid makeup that's 100% plastic-free, biodegradable and wholly EWG VERIFIED. These clean cosmetics are setting a new precedent for natural, eco-friendly cosmetics that are as caring for the skin as they are for the planet.
The 28-piece product line includes everything from foundations and tinted oils to concealers and lip gloss serums, which are packed with unique and biodegradable and FSC-certified cardboard with a push-up design.
A key ingredient in these cosmetics is plant-derived Phytoglycogen, which "eliminates the need to extract glycogen from shellfish, helping preserve marine ecosystems." Additionally, the brand relies of innovative extracts and oils to deliver deep nourishment, all the while highlighting customers' best features.
Plastic-Free Solid Cosmetics
ATTITUDE's Solid Makeup Line is Housed in Biodegradable Packaging
Trend Themes
1. Plastic-free Cosmetics - Companies can capitalize on the growing trend towards eco-friendly cosmetics by developing their own plastic-free options that utilize sustainable packaging and ingredients.
2. Solid Beauty Products - The increase in solid beauty products, such as ATTITUDE's makeup line, presents opportunities to disrupt traditional product formats and explore new ways to create sustainable and convenient options for consumers.
3. Plant-derived Ingredients - By using plant-derived ingredients, like Phytoglycogen, in cosmetics, brands can tap into the trend towards natural and sustainable products that prioritize preserving marine ecosystems.
Industry Implications
1. Cosmetics - The cosmetics industry can utilize eco-friendly and sustainable practices, such as biodegradable packaging and plant-derived ingredients, to meet the growing consumer demand for environmentally conscious beauty products.
2. Packaging - The rise of biodegradable packaging in the cosmetics industry represents a disruptive innovation opportunity for companies to offer more sustainable options that reduce waste and harm to the environment.
3. Eco-friendly Beauty - The push towards eco-friendly and sustainable beauty products opens up opportunities for companies to develop new products, technologies, and processes that prioritize minimizing harm to the planet and consumers' health.