Chocolate Easter eggs are typically hollow so that consumers are given way to satisfy their sweet tooth at a low cost—but The Solid Chocolate Company took this as an opportunity to satisfy a demand for solid chocolate eggs.
The Solid Chocolate Company's solid eggs are available in white, milk, caramel and dark chocolate options, each of which boasts a unique design that shows off that the egg is truly solid throughout.
Although the solid Belgian chocolate eggs are definitely more costly than the average chocolate Easter egg, this didn't stop sales of the £25 eggs. In fact, the sensation that these solid chocolate eggs have caused on social media caused them to sell out quickly, but, pre-orders are currently available online for next year's Easter season.
Solid Chocolate Eggs
The Solid Chocolate Company Makes a Decadent Alternative to Hollow Chocolate
Trend Themes
1. Solid Chocolate - The trend of creating solid chocolate products as an alternative to traditional hollow ones creates an opportunity for companies to market high-end, luxury confectionery items.
2. Unique Design - The trend of creating unique designs in solid chocolate products creates an opportunity for companies to differentiate themselves in a crowded market with visually striking, and potentially collectible, products.
3. Social Media Buzz - The trend of social media buzz around unique food products creates an opportunity for companies to use social channels to build excitement, anticipation, and gather pre-orders for their products.
Industry Implications
1. Confectionery - The confectionery industry has the opportunity to differentiate itself and charge a premium by offering high-end, visually striking, solid chocolate Easter eggs.
2. Luxury Goods - The luxury goods industry can capitalize on the trend of creating high-end, collectible solid chocolate Easter eggs to cater to consumers looking for unique and exclusive products.
3. Online Retail - The online retail industry can leverage the trend of social media buzz around unique food products to drive traffic to their e-commerce sites for pre-orders and create a sense of urgency and exclusivity around limited quantities.