Asics' 'Soles in Seconds' is an innovative shoe-making technique which utilizes microwave technology to craft the perfect pair of sneakers.
Using heat generated from a microwave, the company is able to deviate from the traditional and lengthy shoe making process to produce a mid sole in less than a minute. Although little is known about the technique, which is still undergoing testing, the brand released a playful video teaser, which abstractly explores the idea. Asics' Soles in Seconds aims to further extend to an in-store concept, in which demonstrations of the process would be held in various locations.
The unique process speaks to a growing demand of customization and technological infusion within the sneaker world.
Microwave-Powered Shoe Making
Asics' 'Soles in Seconds' Fuses Mid Soles with Microwave Heat
Trend Themes
1. Customization Tech - Asics' 'Soles in Seconds' highlights the demand for customizable technologies in the shoe industry.
2. Microwave Innovation - The use of microwave technology in shoemaking presents a disruptive opportunity to streamline production processes.
3. In-store Demonstrations - The in-store concept of showcasing the microwave-powered shoe-making process enables brands to engage with customers in an interactive and educational way.
Industry Implications
1. Footwear - The Asics' 'Soles in Seconds' technique could revolutionize the way sneakers are manufactured.
2. Technology - The incorporation of microwave technology in shoe production opens up new possibilities for innovation and efficiency in the tech industry.
3. Retail - In-store demonstrations of microwave-powered shoe making could attract customers and drive foot traffic to brick-and-mortar stores.