The Sol Search Engine is a unique marketing tool created by the beer brand that seeks to highlight up and coming hot spots in several international cities. A unique alternative to Google, the branded search engine ranks findings based on authenticity rather than popularity or ratings.
The Sol Search Engine is available for use in London, Sao Paolo, Thessaloniki and Athens. The search engine uses FourSquare to enable users to check-in when they reach the destination, while Sol has partnered with Monocle to find 20 "perfect" locations in London. The Sol Search Engine is also connected to Instagram and features real-time photos from individuals who are there now.
The unique marketing tool is a great way to promote the beer in a way that highlights local businesses, an important cause to an growing number of discerning consumers.
Beer Branded Search Engines
The Sol Search Engine Highlights Local Hot Spots in London
Trend Themes
1. Branded Search Engines - Creating branded search engines can be a disruptive innovation opportunity for companies to promote their brand while offering unique search experiences.
2. Authenticity-based Rankings - Shifting rankings based on authenticity rather than popularity or ratings can be a disruptive innovation opportunity in search engines to provide users with more genuine and personalized results.
3. Partnerships with Influential Brands - Forming partnerships with influential brands like Monocle can be a disruptive innovation opportunity for companies to enhance their marketing campaigns and target specific audiences.
Industry Implications
1. Marketing and Advertising - The marketing and advertising industry can explore the use of branded search engines and authenticity-based rankings to create unique and engaging campaigns for their clients.
2. Technology and Software - The technology and software industry can develop innovative search engine solutions that offer authentic and personalized search experiences to users.
3. Hospitality and Tourism - The hospitality and tourism industry can leverage branded search engines and partnerships with influential brands to promote local businesses and tourist attractions in an immersive and engaging way.