Soji Health CBD collaborated with JCPenney Beauty to launch a beauty campaign that champions diversity and inclusion. Soji Health is on a mission to pave the way for consumers to experience life-changing broad-spectrum hemp CBD benefits. The brand includes botanicals, essential vitamins, and fatty acids in its product range to nourish the body.
The CBD cosmetics company partnered with JCPenney Beauty to help customers discover new products that celebrate authentic beauty. Together, they launched a skincare line available in select JCPenney Beauty locations throughout the United States. The woman-owned health and wellness company showcases "diversity and inclusion as well as high-quality products." All products in the range are available as of October 2021 in participating JCPenney stores.
Diversity Championing Campaigns
Soji Health CBD and JCPenney Launched an Inclusivity Campaign
Trend Themes
1. Diversity Championing Campaigns - Brands are launching campaigns that celebrate and promote diverse and inclusive beauty standards.
2. Cbd-infused Cosmetics - CBD companies are partnering with beauty retailers to offer skincare products containing broad-spectrum hemp CBD.
3. Health and Wellness Products - Companies that prioritize the health and wellness of consumers are utilizing collaboration and inclusivity to drive sales.
Industry Implications
1. Cbd/cannabis Industry - CBD companies are expanding their reach by partnering with major retailers, tapping into the beauty and skin-care markets.
2. Beauty Industry - Beauty retailers are diversifying their product offerings to appeal to consumers who prioritize inclusivity and wellness.
3. Retail Industry - Retailers are capitalizing on the growing demand for health and wellness products by partnering with companies that prioritize these values.