Discover the WOW®, a groundbreaking handheld resistance device from BIOKINETIX, designed to provide a comprehensive, all-in-one solution for sports-specific preparation, strengthening, and soft-tissue injury prevention. Utilizing a simple mechanism that involves pulling and releasing the handles to create rhythmic resistance, the WOW® effectively targets muscles throughout the body, promoting flexibility and enhancing muscle endurance.
The WOW® was innovatively crafted by Vietnam veteran Gary V. Werner, using plexiglass from a downed helicopter, boot laces, and broom handles. Inspired by the whirligig toy, Werner designed the device to alleviate upper body stress and prevent soft-tissue injuries, a testament to its origins and thoughtful engineering.
This device uniquely functions by spinning like a yo-yo, where pulling the handles apart untwists the rope, generating inertia in the disc, and subsequently re-twisting when the handles are brought together. This action challenges the muscles continuously, fostering strength build-up and muscle memory which is crucial for athletic performance.
Trend Themes
1. Enhanced Total Body Circulation - Promoting blood flow to the muscles and strengthening overall circulation through rhythmic resistance movements.
2. Maximized Tissue Warmth - Activating tissues throughout their full range of motion, increasing flexibility, and preparing muscles adequately for soft-tissue injury prevention.
3. Optimized Synovial Fluid Production - Protecting the muscles, ligaments, and joints by facilitating lubrication and reducing friction through optimizing synovial fluid production.
Industry Implications
1. Professional Sports Leagues - Teams and athletes in professional sports leagues like the NBA and NFL can use this handheld resistance device to optimize performance, prevent injuries, and enhance recovery.
2. Collegiate Athletics - Student-athletes can reach their full potential, maintain peak physical condition, and stay healthy throughout the season by integrating the WOW into their training programs.
3. Occupational and Performing Arts - Those in occupational and performing arts settings can perform at their best with the improved mobility, increased resilience, and reduced muscle tension this device offers them.