Mike Natenshon sacrificed a year of his time and $40,000 of his credit to create the comfiest, softest t-shirt you can imagine.
Most of us have a favorite t-shirt. It's our favorite because we've worn it so often that we've worn it to the perfect form and texture. That was the case for Natenshon, too; at least, until his girlfriend accidentally threw his favorite t-shirt out. Then he had to get creative. Enter Natenshon's experimentation phase, which ended with him founding Marine Layer, a company which uses a custom blend of pima cotton and MicroModal (a material that's 95% recycled beech wood) to create supremely comfortable garments.
The best part? The super-comfortable custom fabric has a very small environmental footprint. Made locally in California, the t-shirts look great, feel great and are very socially responsible.
Supremely Soft Tees
Marine Layer Has Engineered the Softest T-Shirt You'll Find Off the Rack
Trend Themes
1. Custom Blend Fabrics - Opportunity for other clothing companies to experiment with creating custom blend fabrics for supremely comfortable garments.
2. Sustainable Fashion - Disruptive innovation opportunity for the fashion industry to create socially responsible and environmentally friendly clothing options.
3. Local Manufacturing - Potential for other companies to explore local manufacturing as a way to create quality products while supporting local economies.
Industry Implications
1. Clothing and Apparel - Opportunity for the clothing and apparel industry to explore new fabric blends and sustainable manufacturing processes.
2. Fashion and Retail - Disruptive innovation opportunity for the fashion and retail industry to embrace sustainable fashion practices and promote socially responsible products.
3. Manufacturing - Opportunity for the manufacturing industry to support local production and reduce environmental impact through sustainable practices.