New York-based fashion label OVERCOAT introduces its new Softer collection designed specifically for the Fall/Winter 2021 season. The brand spotlights a formal approach to casualwear for an elevated, yet simplistic look for the colder seasons later this year.
The seasonal capsule is made up of many coat options, detailed with bold patterns such as the glen checks along with fuzzy faux fur for a textural look. The rest of the capsule includes the liner style jackets, the signature shirts, and the quarter zippered pullover sweaters, which are detailed with glittery gold details. Some of the notable items include the relaxed blazers, which are a perfect representation of the capsule's language, and the large trousers made from corduroy.
Bright Tonal Elevated Casualwear
OVERCOAT's Softer Collection Readies for FW21
Trend Themes
1. Elevated Casualwear - The Softer collection from OVERCOAT introduces a formal approach to casualwear, creating an opportunity for disruptive innovation in the fast fashion industry.
2. Bold Patterns - OVERCOAT's use of bold patterns, such as glen checks, offers room for innovation in the textile and print industries to create more unique and customizable patterns for clothing.
3. Textural Look - Fuzzy faux fur and corduroy fabrics used in OVERCOAT's Softer collection create a unique textural look, offering opportunities for innovation in the fabric and material industries.
Industry Implications
1. Fashion Industry - OVERCOAT's Softer collection offers an opportunity for the fashion industry to integrate formal, elevated styles into casualwear for a unique customer experience.
2. Textile Industry - The use of bold patterns in OVERCOAT's Softer collection creates an opportunity for the textile industry to innovate and create more unique and customizable patterns for clothing.
3. Material Industry - Fuzzy faux fur and corduroy fabrics used in OVERCOAT's Softer collection present an opportunity for the material industry to innovate and create more unique and sustainable options for clothing materials.