Pointless specializes in creating soft drinks for adults and all of its carbonated canned drinks feature cold-pressed ginger juice as the star ingredient. While the brand's Original variety features 6% ginger juice, other varieties like Lime, Blueberry and Cranberry play with different fruit juice infusions.
These soft drinks made with real ginger speak to adults who are looking for flavorful, non-alcoholic, low-sugar beverages.
Thanks to brands like Pointless, ginger ale is undergoing a revival as adults increasingly opt for better-for-you soft drinks crafted with real ingredients. Adults are drawn to ginger ale not only for its nostalgic charm but also for its perceived health benefits and authentic, robust flavor profile. A new wave of ginger ale is speaking to the needs of a new generation that's devoted to making conscious, mindful beverage choices in alignment with their preferences for natural ingredients and wellness-oriented options.
Better-for-You Ginger Sodas
Pointless Makes Soft Drinks for Adults with Real Ginger
Trend Themes
1. Revival of Ginger Ale - Ginger ale is undergoing a revival as adults increasingly opt for better-for-you soft drinks crafted with real ingredients, speaking to the needs of a new generation.
2. Flavorful, Non-alcoholic Drinks - Soft drinks made with real ginger are appealing to adults who are looking for flavorful, non-alcoholic, low-sugar beverages that align with their preferences for natural ingredients and wellness-oriented options.
3. Cold-pressed Juice Infusions - Brands like Pointless feature cold-pressed ginger juice as the star ingredient in their carbonated canned drinks, offering innovative possibilities for incorporating different fruit juice infusions like Lime, Blueberry, and Cranberry.
Industry Implications
1. Beverage Manufacturing - The beverage manufacturing industry can capitalize on the revival of ginger ale by creating better-for-you soft drinks that use real ingredients and cater to the preferences of health-conscious adults.
2. Natural Ingredients Market - The natural ingredients market can benefit from the demand for flavorful, non-alcoholic drinks made with real ginger as adults seek wellness-oriented options and products that align with their conscious beverage choices.
3. Juice Infusion Technology - The juice infusion technology industry has an opportunity to explore innovative ways, like cold-pressed methods, to incorporate different fruit juice infusions into beverages, expanding the flavor profiles of ginger-based drinks.