With the release of Nudebody, a three-piece collection designed with Sofia Richie, Nudestix is going one step further toward category expansion. The ‘Exfoliating Butter Body Wash,’ the ‘Resurfacing Body Toner,’ and the ‘Peptide Body Crème’ are all parts of the first Nudebody collection.
"Our community was looking for a simple, minimalist [body care] regimen. Every product that we do is multitasking, but also gives results and efficacy," said Taylor Frankel, co-founder of Nudestix.
Richie’s goal was to make the collection out to be more than simply three products—it is meant to be a self-care routine. Although the liquid therapy may be applied to the entire body, Frankel advises using it to target problem areas, such as rough heels, elbows, or knees.
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Nudestix Launches the Nudebody Self-Care Routine with Sofia Richie
Trend Themes
1. Minimalist Body Care - Nudestix responds to consumer demand for a simple, minimalist body care regimen with the release of their Nudebody collection, presenting an opportunity for disruptive innovation in the creation of efficient, multitasking body care products.
2. Multitasking Body Care - Nudestix's Nudebody collection features products that are designed to multitask, providing an opportunity for disruptive innovation in the creation of body care products that offer multiple benefits and address multiple concerns.
3. Liquid Therapy - Nudestix's Nudebody collection places an emphasis on a self-care routine that extends beyond the mere application of three products, offering an opportunity for disruptive innovation in the creation of holistic, liquid-body therapy products.
Industry Implications
1. Body Care - The Nudebody collection by Nudestix is a new release in the body care industry that presents an opportunity for disruptive innovation in the creation of minimalist, multitasking, and holistic body care products.
2. Beauty - The introduction of the Nudebody collection by Nudestix into the beauty industry presents an opportunity for disruptive innovation in the creation of liquid body products that are designed to offer self-care and holistic benefits in addition to traditional beauty benefits.
3. Self-care - The Nudebody collection by Nudestix is a new addition to the self-care industry which gives an opportunity for disruptive innovation in the creation of body care products that offer the benefits of both beauty and self-care in a simple, minimalist way.