Pop Tarts are a brand notorious for offering consumers unexpected flavor profiles, and the Soda Pop Tarts are definitely no exception. The latest flavors include Frosted Crush Orange and Frosted A&W Root Beer, which are flavored after the Crush and A&W root beer sodas, respectively.
Consumers of all age ranges have come to expect variation and a certain level of artisanal flair when it comes to their food choices. This latest release from Kellogg's helps transform a well-loved refreshment into a food for kids and adults alike to enjoy.
The Soda Pop Tarts are an example of flavor reversal and infusion that sees foods switching shapes and forms to expand interest and reinvigorate interest in a classic brand.
These latest flavors of Pop Tarts are expected to hit store shelves in the US starting in May of this year.
Soda-Flavored Breakfast Treats
These Soda Pop Tarts are Flavored After Favorite Pop Varieties
Trend Themes
1. Flavor Infused Foods - The Soda Pop Tarts demonstrate an opportunity for food companies to create unexpected flavor combinations that play with consumers' expectations.
2. Brand Collaboration - Kellogg's partnership with soda companies demonstrates the potential for brand collaborations in the food industry to create unique products with built-in customer bases.
3. Artisanal Mass Production - The Soda Pop Tarts demonstrate a trend towards large-scale production of artisanal products, which allows for more variety in flavors and products.
Industry Implications
1. Food Manufacturing - Food companies could explore creating flavor-infused products, like the Soda Pop Tarts, that add an unexpected twist to classic products.
2. Soda Manufacturing - Soda companies could expand their product lines by partnering with food companies to create unique products, such as the Soda Pop Tarts.
3. Retail - Retailers can capitalize on the trend towards artisanal mass production by featuring a variety of unique products, like the Soda Pop Tarts, on their shelves.