Craft soda brand Jones Soda Co. dropped a new collection of augmented reality soda labels that reveal short action videos of daredevil athletes, edgy artists and more. Through a mobile device and the Jones Soda app, consumers can tap into the action-oriented, interactive content found on some of the brand's best-selling soda flavors.
Jones Soda is spotlighting individuals like professional slackliners, freestyle bikers, professional scooter riders, jump-roping pro skaters, semi-pro skateboarders and trampoline athletes with its new labels. There are also graffiti artists, music video directors and landscape painters depicted in the series and their work is brought to life with the power of immersive technology.
These soda labels introduce a fresh new take on the black-and-white photographs submitted by consumers used to create ever-changing, community-focused designs.
Augmented Soda Labels
Jones Soda's Augmented Reality Labels Share Short Action Videos
Trend Themes
1. Augmented Reality Product Labels - Jones Soda's augmented reality soda labels present innovative opportunities for product packaging.
2. Interactive Consumer Experiences - The interactive content found on the Jones Soda app offers unique possibilities for augmenting customer experiences.
3. Immersive Branding Strategies - The use of augmented reality in soda labels highlights the innovative potential of immersive branding strategies.
Industry Implications
1. Beverage Manufacturing - The beverage manufacturing industry can leverage augmented reality technology to enhance product labeling and customer engagement.
2. Marketing and Advertising - The marketing and advertising industry can utilize interactive and immersive strategies like augmented reality to generate fresh and innovative branding campaigns.
3. Retail and E-commerce - The retail and e-commerce industries can integrate augmented reality technology from product labeling to on-site virtual customer experiences.