For the spring and summer this year, Pepsi is introducing a trio of products that mark the first time ever it is combining its soda and fruit juice. The all-new Pepsi Berry, Pepsi Mango and Pepsi Lime products offer a refreshing drinking experience based on the brand's familiar cola, which is enhanced with different kinds of real fruit juices for a taste that's described as "unparalleled in the marketplace" by Pepsi's Todd Kaplan, Vice President of Marketing.
As many consumers are looking to rediscover some of their favorite soda products in better-for-you formats, they are turning to hybrid beverages that feature bold flavor fusions and creative combinations that emphasize natural inclusions. This new trio of juice-infused cola products from Pepsi are now availablele in 12-ounce cans and multi-packs alongside existing varieties like Pepsi Wild Cherry and Pepsi Vanilla.
Juice-Infused Colas
Pepsi's Newest Flavors Combine Soda and Fruit Juice
Trend Themes
1. Fruit Juice-soda Fusions - The fusion of soda and real fruit juices to create a new soda experience offers an opportunity for disruptive innovation in the beverage industry.
2. Hybrid Beverages - The increasing demand for better-for-you beverage formats and creative flavor combinations presents an opportunity for disruptive innovation in the beverage industry.
3. Bold Flavor Fusions - The emphasis on natural inclusions and bold flavor fusions in new beverage products offers an opportunity for disruptive innovation in the food and beverage industry.
Industry Implications
1. Beverage Industry - The fusion of soda and fruit juices to create new and unique beverages presents an opportunity for disruptive innovation in the beverage industry.
2. Food Industry - The trend towards natural inclusions and bold flavor fusions in new beverage products presents an opportunity for disruptive innovation in the food industry.
3. Packaging Industry - With the introduction of new beverage products, there is an opportunity for disruptive innovation in the packaging industry to create and design new packaging formats that cater to consumer needs.