Verdy follows up its recently capsule alongside HUMAN MADE with a brand new sock collection designed in conjunction with sock label WHIMSY based in Osaka. WHIMSY first launched back in 2015 and has since designed a plethora of skate socks that are comfortable and functional.
In the latest launch between the two, it spotlights the original character Vick, who is drawn by Verdy himself. He details a set of classic tube socks along with a new set of garments as well. This includes wearables such as graphic tees and tie-dye hoodie options. The color palette is vibrant with some neutral options to mute the designs including yellow, red, blue, white, and black. All of the pieces are now available to shop online.
Comfortable Graphic Skate Socks
Verdy Joins WHIMSY On a New Vibrant Sock Collection
Trend Themes
1. Graphic Skate Socks - The merging of fashion and athletic wear presents an opportunity for companies to create vibrant, eye-catching designs that cater to both the fashion and athletic markets.
2. Collaborative Collections - Partnerships between designers, brands, and companies present an opportunity to create unique products that cater to a wider audience and increase brand recognition.
3. Character-based Merchandise - Using original characters and illustrations on merchandise presents an opportunity for designers and brands to create a distinct identity that can attract a dedicated fan base.
Industry Implications
1. Fashion - Creating collections that merge fashion and athletic wear can appeal to a wider audience, allowing designers and brands to expand their target market.
2. Athletic Wear - Designing comfortable and functional athletic wear that also incorporates eye-catching designs can appeal to consumers looking for clothing that can be both functional and stylish.
3. Merchandising - Designing merchandise with original characters and illustrations can be a successful strategy for attracting a dedicated fan base and increasing brand recognition.