The Society6 leggings collections features the designs of six artists. The concept comes of the brand's stated will to support independent creative minds from around the globe. In light of this mission, the label has partnered here with curated pieces from the Design Milk community.
Pieces from Huebucket, Elisabeth Fredriksson and Justin Cooper are present in this line. The patterns and motifs present in each of the items are as diverse as the list of collaborators, seen in zigzag Zebra shapes, funky symbols and swirling prints.
Shoppers will also benefit from the functionality of this series. With adjustable waistlines and polyester spandex, the apparel can be worn for a variety of activities and settings, including gyms, office spaces and school environments.
Collaborative Spandex Collections
The Society6 Leggings Series Features Designs from Creatives
Trend Themes
1. Collaborative Designs - Opportunities for disruptive innovation lie in creating platforms that facilitate collaborations between brands and independent artists.
2. Functional Apparel - There is potential to disrupt the fashion industry by creating versatile and adaptable clothing that can be worn for various activities and settings.
3. Supporting Independent Creatives - Disruptive innovation can occur by developing platforms or brands that actively support and promote independent creative minds.
Industry Implications
1. Fashion - The fashion industry has opportunities to embrace collaborative designs and functional apparel to attract a broader audience.
2. Art - The art industry can benefit from platforms that connect independent artists with brands, allowing them to showcase their designs and reach a wider market.
3. Technology - Technology companies can disrupt the industry by creating innovative platforms that support and promote independent artists and their collaborations.