It might seem as though adult toys sell themselves, but this social orgasm experiment shows that anything can benefit from some clever marketing tactics. In this case, the climax of a social orgasm is not only clever, but perhaps a little controversial as well. Of course, what's a good campaign without a little controversy?
Created for the Chile-based sex shop JapiJane by ad agency BBDO Chile, the social orgasm experiment was meant to illustrate the fact that women have a harder time reaching such a climax, yet the use of sex toys can elevate such an intimate experience between couples. Essentially, the use of a hashtag affected the intensity of a sex toy used by a woman, who was broadcasted live as she reached her "social orgasm."
Social Orgasm Experiments
JapiJane Linked the Use of an Adult Toy to a Twitter Hashtag
Trend Themes
1. Clever Marketing Tactics - This trend highlights the importance of using innovative and attention-grabbing strategies to promote products or services, even in unconventional industries like adult toys.
2. Controversial Campaigns - This trend explores the potential benefits of pushing boundaries and generating controversy in advertising and marketing, as it can create buzz and generate attention for a brand or product.
3. Enhancing Intimate Experiences - This trend recognizes the potential for using technology and innovative approaches, such as the integration of social media and adult toys, to enhance intimate moments and increase user satisfaction.
Industry Implications
1. Adult Toys - This industry can leverage disruptive innovation by exploring unique marketing strategies, incorporating technology for enhanced user experiences, and sparking conversations around taboo topics.
2. Advertising and Marketing - This industry can benefit from disruptive innovation opportunities by pushing boundaries, generating controversy, and adopting unconventional tactics to attract and engage audiences.
3. Technology Integration - This industry can seize disruptive innovation opportunities by creating seamless connections between technology and intimate experiences, providing new and exciting ways for individuals or couples to enhance their relationships.