Unfortunately when it comes to social media for business, the flashier or celebrity-endorsed brands tend to win. But as the 'How Non-Sexy Businesses Rock on Social Media' graphic proves, if you sell "unsexy" items like razors, feminine hygiene products or insurance, it doesn’t mean you have to shy away from social media.
Some of the best ways to widen a brand’s reach online include the use of humor, engaging campaigns and focusing more than just product plugs. By nature, social media is a place to connect with others, which makes it a prime way to talk with rather than at consumers.
Staples is a perfect example of a brand that minimizes product promotion and maximizes funny, conversational content that is relevant to its target demographic. Office supplies might not seem all that exciting, but Staples has made its online content interesting enough that 265,000 followers are subscribed to its tweets.
Attractive Brand Content Graphics
Rethink Online Content with These Social Media for Business Tips
Trend Themes
1. Humor in Brand Content - Incorporating humor into brand content can make it more engaging and shareable, creating a stronger connection with consumers.
2. Conversational Social Media Campaigns - Focusing on conversational social media campaigns allows brands to interact directly with consumers, building relationships and loyalty.
3. Non-sexy Brands on Social Media - Non-sexy brands can leverage social media platforms to showcase their unique value propositions and engage with their target audience.
Industry Implications
1. Retail - The retail industry has the opportunity to embrace humor and conversation in their social media strategies to stand out and connect with customers.
2. Insurance - Insurance companies can break through the perception of being unexciting by utilizing humor and engaging campaigns in their social media marketing.
3. Personal Care - Personal care brands can leverage social media platforms to challenge stereotypes and build authentic connections with their audience through non-traditional content.