On social media, death is a touchy subject especially because everything is so public. 'Sanctri' is a new Facebook app that is designed to help people create private virtual spaces to mourn the loss of a loved one. Jono Milner was inspired to create Sanctri after the passing of a friend. Milner was conflicted about wanting to express his feelings, but not publicly on his own Facebook page.
On Sanctri, page administrators can create platforms for users to pay tribute to the deceased, as well as a place to allow people to send condolences. Some of the specifications that can be made with Sanctri include things options to let private pages be modified by any user or only be certain people.
Sanctri also allows users to send requests to Facebook to turn the account of deceased person into a memorial page.
Social Memorial Apps
The 'Sanctri' Facebook App Helps to Deal with Social Media Death in Private
Trend Themes
1. Private Mourning Spaces - The trend towards private virtual memorial spaces can open up opportunities for new social media platforms.
2. Death-related Apps - There is an opportunity for the creation of death-related apps, like Sanctri, that can help people navigate the grieving process in the digital age.
3. Digital Memorials - The rise of digital memorials highlights the opportunity for creative and interactive ways to remember and honor those who have passed away.
Industry Implications
1. Social Media - Social media platforms can develop new tools for users to navigate the sensitive issue of death and provide more personalized experiences.
2. Digital Healthcare - Digital healthcare companies can create platforms that not only address physical health but also emotional health and wellbeing, including for the grieving process.
3. Funeral Industry - The funeral industry can adapt and innovate their services, such as offering virtual services and private digital memorials, to accommodate the changing needs and desires of consumers.