Increasingly, brands are relying on social influencers as a strategy to promote products and reach consumers, sort of like the celebrity spokesperson of today's digital age. Startup Sapie Space is trying to capitalize on this sales and marketing tactic by making it easier for businesses to connect with the appropriate social influencers for their industry or niche.
Sapie Space also uses machine learning -- another popular tool lately. Although the formula for 'going viral' is an elusive one, Sapie Space claims leveraging artificial intelligence to search industries, find effective influencers and create connections will help companies get achieve this brief level of fame. They also offer actionable data and insights for clients concerning influencer content and competition.
Intelligent Influencer Tools
Sapie Space Uses Machine Learning to Find Social Influencers
Trend Themes
1. Increased Reliance on Social Influencers - Using social influencers as a marketing strategy is becoming more prevalent and essential for brands to reach consumers.
2. Utilization of Machine Learning in Influencer Identification - The use of machine learning algorithms is revolutionizing the process of finding the right social influencers for businesses.
3. Actionable Data and Insights for Influencer Marketing - Providing clients with actionable data and insights regarding influencer content and competition enhances the effectiveness of influencer marketing campaigns.
Industry Implications
1. Digital Marketing - The digital marketing industry will benefit from a greater reliance on social influencers and the integration of machine learning algorithms to identify the right influencers for campaigns.
2. Social Media Platforms - Social media platforms offer opportunities to connect with social influencers and provide actionable data and insights for effective influencer marketing campaigns.
3. Artificial Intelligence - The field of artificial intelligence will continue to see growth as machine learning algorithms are used to search industries and create connections between brands and social influencers.