Nike’s newest Nike F.C sneaker comes in the form of the ‘Social F.C.’ Air Max 95. The new sneaker boasts a neutral-toned color palette that relies on tones of ‘Light Bone,’ ‘Summit White,’ ‘Dune Red,’ and ‘Khaki.’ The colorway features ‘Light Bone’ accents on the toe box, lining, and tongue, ‘Summit White’ on the midsole, and a bold stripe of ‘Dune Red’ along the lateral mid panels.
The rest of the sneaker utilizes a lighter-toned camouflage print that contrasts the otherwise deep hues, as well as gold tones on the tongue and insole to reference the shoe’s football-based origins. Consumers can also spot 3M reflective detailing on the tongue and laces that elevates the sporty shoe. The ‘Social F.C.’ will release in the upcoming weeks via Nike.
Football-Focused Tonal Sneakers
Nike's Football-Inspired 'Social F.C.' Air Max 95 Is Coming Soon
Trend Themes
1. Neutral-toned Sneakers - Opportunity for footwear companies to release stylish and versatile sneakers with unexpected colorways.
2. 3M Reflective Detailing - Innovative design opportunity for companies to add reflective details to their products to enhance visibility for consumers.
3. Football-inspired Sneakers - Opportunity for athletic companies to create unique and stylish sneakers that pay homage to the football community and culture.
Industry Implications
1. Footwear - Companies within the footwear industry have room to innovate with unexpected colorways and unique designs.
2. Athletic Wear - Athletic companies can capitalize on the trend of football-inspired apparel and footwear by creating unique products that appeal to football enthusiasts.
3. Safety Gear - Companies that produce safety gear such as reflective clothing can tap into the trend of 3M reflective detailing and incorporate it into their products to enhance visibility.