A start-up fashion label by the name of armedangels establishes a new level of ethics and customer integration, which they call Social Fashion. Within their production they strongly reject child-labour, use organic cotton only and the whole process is fair-trade certified. From each sold item 3,33Euros go to aid projects. Additionally customers can participate by sending in designs, voting designs, applying as models, voting for models. Soon a fully functioning community network will be implemented.
Implications - Armedangels is a brand strongly opposed to the predominant production methods of the fashion industry such as child labor, pollution and wage exploitation. Those opposed to these elements of apparel production can take a stand with their stylish fashion.
Social Fashion
armedangels presents eco+ethical+charity+hot apparel
Trend Themes
1. Social Fashion - Armedangels is pioneering a new level of ethics and customer integration in the fashion industry by rejecting child labor, using organic cotton, and supporting aid projects.
2. Ethical Production - Armedangels' commitment to fair-trade certification and rejecting unethical production methods presents an opportunity for the fashion industry to prioritize sustainability and social responsibility.
3. Customer Engagement - Armedangels' community network and customer participation initiatives create a disruptive innovation opportunity for the fashion industry to foster stronger connections with consumers and involve them in the design and modeling process.
Industry Implications
1. Fashion - Armedangels' social fashion approach challenges the traditional fashion industry and presents an opportunity for other fashion brands to adopt ethical practices.
2. Apparel - Armedangels' eco-friendly and charity-oriented apparel production sets an example for the broader apparel industry to prioritize sustainability and social impact.
3. Design - Armedangels' inclusion of customer-designed products and community voting showcases the potential for disruptive innovation in the design industry by involving consumers in the creative process.