Restaurants are just beginning to reopen their physical locations and in Germany, Burger King is on a mission to remind guests of the importance of keeping a few feet apart from others with social distancing hats. Burger King released a modified version of its classic paper crowns that help with "social distancing like a King." Thanks to the extra-wide diameter of the crown, the design creates a bubble of personal space that makes it hard for others to breech.
To remind people that social distancing measures are still in place, and are expected to be for a while, fast food brands are altering their logos or creating menu items and marketing material that encourages people to keep space between one another in playful ways.
Social Distancing Headwear
Burger King's Crown-Shaped Social Distance Hats Keep People Apart
Trend Themes
1. Modified Paper Crowns - Create innovative adaptations of traditional products to promote social distancing measures.
2. Playful Marketing Material - Use creative logos, menu items, and marketing campaigns to encourage social distancing in a lighthearted manner.
3. Bubble of Personal Space - Develop products that create a physical barrier or personal space to enforce social distancing protocols.
Industry Implications
1. Fast Food - Fast food chains can promote social distancing by incorporating creative designs and messaging into their products and marketing strategies.
2. Restaurant - Restaurants can implement innovative solutions, such as modified paper crowns, to remind customers to maintain social distancing while dining.
3. Promotional Merchandise - Promotional merchandise companies can explore opportunities to create unique products that enhance social distancing efforts, like the modified crowns.