With the 2018 FIFA World Cup soon underway, the release of soccer collections has been on the rise. From referee-oriented smartwatches and formation-themed jewelry to soccer ball-inspired luxe handbags and high-performance activewear, 'Football Korobka' is yet another capsule to inject into the line up of sport-themed merchandise.
Nike taps into a number of designers like Dmitriy Oskes, Vsevikid Cherepanov, DJ CYBER69, Moscow-based store BELIEF and more. As far as soccer collections go, this Russia-themed capsule is a first for Nike. The offerings celebrate "the raw expression of the sport by looking at the Korobka streetball courts," and each collaborative piece is the designer's personal account of soccer. The capsule is set to launch on June 15th, in conjunction with the 2018 FIFA World Cup at Nike's Moscow Flagship Store and its retail partners.
Russian-Themed Soccer Collections
Nike Collaborates with Creatives on 'Football Korobka'
Trend Themes
1. Soccer-themed Collections - Expect an increase in the release of soccer-themed collections as the FIFA World Cup approaches.
2. Collaborative Designs - More brands will collaborate with designers to offer unique and personalized perspectives for consumers.
3. Streetball-inspired Fashion - Streetball courts and culture will continue to inspire fashion and sportswear designs.
Industry Implications
1. Sportswear - Sportswear companies have a chance to collaborate with artists or designers and release limited edition collections to coincide with major sporting events.
2. Fashion - Fashion brands can fuse sports-inspired design into their collections to offer unique pieces or capsules.
3. Retail - Retail stores can seize the opportunity to sell exclusive products by collaborating with designers or sportswear companies.