Nike introduces a new tonal iteration of the signature Air Presto sneaker model with the launch of the Soar colorway. The vibrant design garners attention as the upper is entirely bright orange and blue. This launch celebrates the 20th anniversary of the silhouette.
For two decades, the shoe has been described to be a t-shirt on one's foot due to the comfortable design of the whole piece. The upper is made from a bright blue dynamic stretch mesh material and features original sketches of the first-ever Presto. The detailing materials are made in an orange hue and can be found at the midfoot overlays and the heel counters. Branding details arrive in white to stand out and can be seen at the tongue badges and vamp.
Vibrant Stretched Mesh Sneakers
Nike Launches the Air Presto Shoe in a Soar Colorway
Trend Themes
1. Vibrant Stretched Mesh Sneakers - Opportunity to create innovative sneaker designs using bold colors and stretch mesh materials.
2. Tonal Colorway Launches - Opportunity for brands to release sneakers in single colorways to create a bold and attention-grabbing aesthetic.
3. Anniversary Celebrations - Opportunity for brands to commemorate milestones by launching special edition sneakers with unique design details.
Industry Implications
1. Footwear - Opportunity for footwear companies to incorporate stretch mesh materials and vibrant colorways into their designs, providing customers with comfortable and eye-catching options.
2. Fashion - Opportunity for fashion brands to collaborate with sneaker companies to create limited edition sneakers that combine bold colors and unique design elements.
3. Sports & Athletics - Opportunity for sports brands to develop technologically advanced sneakers with stretch mesh materials for enhanced performance and comfort during physical activities.