'Float' is a concept brand designed by Wang Min that offers customized handmade soaps that feature abstract designs and shapes.
The soaps are featured in circular shapes and come in different colors, patterns and textures so that they are able to stand out from any potential competition. They are made from natural ingredients such as coconut oil, clay-based coloring and sorbitol from sugarcane. The packaging for the product is square in shape and resembles the colors and patterns that are found in the soap itself. The packages unfold completely in order to reveal the soap's ingredients and general information.
This concept brand functions as inspiration for a product category that tends to be relatively stale in regards to innovation.
Textured Soap Collections
Wang Min's Soaps Offer Unique Visuals and a Relaxing Experience
Trend Themes
1. Customized Handmade Soaps - Exploring the trend of personalized and unique soap products, creating opportunities for customization and individuality in the bathing industry.
2. Abstract Soap Designs - Tapping into the trend of abstract and visually appealing soap designs, offering an eye-catching and exciting product for consumers.
3. Natural Ingredient Soaps - Catering to the growing demand for natural and eco-friendly products, creating opportunities for sustainable and organic soap options.
Industry Implications
1. Bath and Body Products - Disruptive innovation opportunities in the bath and body industry by introducing unique and visually appealing soap collections.
2. Packaging and Design - Opportunities for disruptive innovation in packaging and design industry by creating innovative and interactive soap packaging that complements the product.
3. Natural and Organic Products - Disruptive innovation opportunities in the natural and organic product industry by offering handmade soaps with natural ingredients and sustainable packaging.