Wanting to get more people concerned about Global Warming and the melting of glaciers in the Arctic regions, DCELL created the Snuk Memo Pad. The illustrative sticky notes are shaped like a giant glacier. On the surface of the large icicle, there is a cuddly polar bear resting peacefully.
By incorporating the snoozing polar bear into an everyday use item like sticky notes, DCELL hopes to build up a following of activists. The company takes advantage of the fact the sticky bookmarks are commonly used in business and educational environments, which are perfect atmospheres for conversation and proactive thinking.
The Snuk Memo Pad comes in several colors that can be used to decorate books and agendas, as well as promote concern for the habitats of fluffy white polar bears.
Eco-Activist Sticky Notes
The Snuk Memo Pad Decorates and Informs About Global Warming
Trend Themes
1. Eco-activism Memorabilia - Using everyday objects to raise awareness of environmental issues presents an opportunity for companies to disrupt traditional marketing strategies.
2. Socially Conscious Office Supplies - Manufacturing supplies with illustrative designs and environmental messages presents an opportunity for companies to appeal to a growing market for environmentally conscious products.
3. Educational Reminder Products - Creating products that serve a reminder of environmental issues without being too intrusive can create opportunities for companies to engage with eco-conscious consumers.
Industry Implications
1. Office Supplies Manufacturing - Manufacturing environmentally conscious office supplies can disrupt traditional office supply manufacturing industries.
2. Eco-activist Marketing Agencies - Creating strategies for promoting environmental issues through design of everyday objects presents opportunities for marketing agencies.
3. Educational Supplies Retailers - Selling illustrative and educational products with eco-friendly messaging can create new business opportunities for retailers.