Nike has debuted the 'Snowflake Pack' of winter-themed sneakers. The pack features two iconic silhouettes, the 'Air Max 90' and the 'Air Force 1' and each have been given an icy blue colorway in this mini collection. The Air Max 90 features ice-blue accents on the upper, heel, and eyestay, as well as multiple shades of gray throughout the midsole and upper. This shoe also maintains the iconic stitching pattern of the Air Max 90, meaning it has several layers of design on the entire shoe.
For the Air Force 1, Nike has opted to lean more into the theme of snow than ice. The majority of the simplistic Air Force 1 silhouette is covered in white and gray suede with the icy-blue color only appearing on the tongue and on a Nike logo placed on the upper. These two shoes are available now on Nike's website for around $80 USD.
Winter-Themed Sneakers
Nike's 'Snowflake Pack' Features Two Sneakers with an Icy-Blue Colorway
Trend Themes
1. Winter-themed Sneakers - Designing and releasing winter-themed sneakers could be a new trend for sneaker companies, with potential opportunities in creating limited edition collections based on various winter themes.
2. Icy Colorway - The use of an icy-blue colorway in sneakers could lead to a trend in incorporating unique color schemes on iconic sneaker models, creating excitement among collectors and casuals alike.
3. Suede and Leather Accenting - Incorporating suede and leather accents into classic sneaker designs could become a trend, giving new life to popular silhouettes by providing an updated and trendy aesthetic.
Industry Implications
1. Sneaker Industry - Sneaker companies could capitalize on the trend of designing winter-themed sneakers by offering customers limited edition collections to build hype and demand.
2. Fashion Industry - The fashion industry could take advantage of the trend of incorporating unique color schemes into iconic sneaker designs, as they become more accepted as everyday fashion.
3. Materials Industry - The materials industry could capitalize on the trend of incorporating suede and leather accents into classic sneaker designs by creating new materials that bring new life to popular silhouettes.