To advertise the use of "more fruit than before" in Kellog's All-Bran Fruit'n Fibre cereal, JWT advertising agency brought in non-other than Snow White from the beloved children's fairy tale and our mother, the first female, Eve.
While it's usually one red apple in the hand of Eve or snow white, we see an overflowing abundance of these apples in the ads, to illustrate the extra fruity healthy cereal.
I like how the ads build on such iconic images that we are all familiar with. And I particularly love how the dwarfs are buried under the sea of apples, you can only see their colorful hats!
The print ads were photographed by Gregor Collienne and retouched by The Living Room, with direction by Sabine Botta, Christopher Gelder and Sebastien Verliefde for JWT, Brussels, Belgium.
Speaking of reviving Snow White, here are some more fairytale inspired trends:
Famous Apples to Promote Cereal
Eve & Snow White for Kellogs
Trend Themes
1. Fairy Tale Advertising - Opportunity for brands to incorporate iconic fairytale characters into their marketing campaigns, creating a sense of nostalgia and familiarity with consumers.
2. Iconic Imagery - Using well-known images from popular culture, such as Snow White and Eve, in ads allows brands to tap into a collective consciousness and evoke strong emotional responses from viewers.
3. Visual Storytelling - Visual elements, like the abundance of apples in the ads, can be used to communicate key product attributes and create engaging narratives that resonate with consumers.
Industry Implications
1. Food and Beverage - Food brands can leverage fairytale-inspired advertising to promote the health benefits and unique attributes of their products, enticing consumers to make a purchase.
2. Marketing and Advertising - The use of iconic imagery and visual storytelling in advertising opens up new possibilities for marketers to create memorable and impactful campaigns that capture the attention of their target audience.
3. Photography and Retouching - The demand for skilled photographers and retouchers who can bring creative concepts to life through captivating visuals is on the rise, fueled by the need for visually-striking advertising campaigns.