This clever and eco-friendly ‘snow tagging’ campaign for sports channel and lifestyle brand Extreme involved stamping the Extreme logo on snow-covered surfaces throughout London.
The snow tagging campaign was implemented by CURB, an agency whose promotions only use natural materials. According to a CURB press release, 2,000 stamps were placed in about 350 locations by mid-afternoon. No surface was kept sacred--parked cars, mailboxes, walls, and even street signs were tagged with the Extreme logo.
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