Expanding Guido Franchises

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Snooki, DJ Pauly D and JWOWW to Star in a Jersey Shore Spin-Off TV Show

MTV's Remote Control Blog recently announced that Snooki, DJ Pauly D and JWOWW will be starring in their own reality television series, a spin-off of the original Jersey Shore show they were all previously in.

MTV aims to begin shooting and producing the show later this year and hopes to have it hit television sometime in 2012. The show will follow the lives of the two best buds, giving fans a more in-depth looking into their friendship and their lives as America's two most popular guidettes.

The rest of 2011 and 2012 are shaping up to be a very busy time for Miss Polizzi, as she ventures to Italy to film the fourth season of Jersey Shore, only to return back to the United States to start the filming of the spin-off show. It seems that DJ Pauly D, JWOWW and Snooki are here to stay!
Trend Themes
1. Celebrity-driven Reality TV - There is an opportunity to create more spin-offs of popular, reality TV shows that feature individual cast members or groups of cast members.
2. Guido/guidette Lifestyle - There is an opportunity to create lifestyle brands or products that cater to the image, look and behavior of the guido/guidette community depicted in reality TV shows like Jersey Shore.
3. International TV Productions - There is an opportunity to create and produce reality TV shows and spin-offs in international locations or with international casts to cater to a more global audience.
Industry Implications
1. Television Production - Companies involved in television production can explore the possibility of creating more celebrity-driven reality TV shows or producing spin-offs of popular TV shows for individual cast members or groups.
2. Lifestyle Products - Lifestyle brands can explore the opportunity of creating products or similar offerings that are focused on the look, style, and behavior of the guido/guidette image depicted in TV shows like Jersey Shore, which has a significant following.
3. Travel and Tourism - Tourism companies and brands can explore the opportunity to build travel packages and itineraries that cater to fans of reality TV shows by offering them a chance to visit or experience locations where the show was shot or where cast members frequent.

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