The new Snickers Hunger Bars have been announced as an alternative snack option to the original chocolate bar that speaks to consumer needs when feeling certain emotions. The new chocolate bars come in three options indulging Fiery, Espresso and Salty & Sweet, which have been branded as 'Wimpy?,' 'Irritable?' and 'Indecisive?,' respectively. The three flavors incorporate hot pepper, real espresso or salted caramel into the mix to help offer a delicious boost to your mood when you're feeling hungry.
The Snickers Hunger Bars are set to launch onto the market in June 2018 and are set to be a limited-edition series of products that are sure to be coveted by fans of the brand that like the cheeky new branding approach.
Feeling-Branded Chocolate Bars
The Snickers Hunger Bars Speak to Your Need for Fuel
Trend Themes
1. Emotion-targeted Food Products - Creating food products that specifically target consumer emotions opens up opportunities for brands to connect with their audience on a deeper level.
2. Limited-edition Branding - Utilizing limited-edition branding strategies allows brands to create a sense of exclusivity and intrigue among their customer base.
3. Incorporating Unconventional Flavors - Incorporating unique and unconventional flavors into food products provides an opportunity for brands to stand out in a crowded market and attract adventurous consumers.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on emotion-targeted food products to create unique and engaging product offerings.
2. Marketing and Branding - Marketing and branding agencies can assist companies in developing effective limited-edition branding strategies that generate excitement and increase brand loyalty.
3. Confectionery - Confectionery companies can explore the incorporation of unconventional flavors into their chocolate products to appeal to consumers seeking novel taste experiences.