"Candy is Dandy, But Liquor is Quicker" is the famous saying, but if you're looking for a buzz there is a new Snickers. Best eaten when frozen - Snickers will now also satisfy another buzz: the caffeine buzz. Snickers Charged has 60mg of caffeine and will be sold as the afternoon hit to keep you awake until five o'clock. The Snicker Charged also backs up the caffeine with 250 calories of sugar.
Implications - Caffeine consumption is definitely on the rise, with a 55% spike in 2006 alone. This trend is seeing manufacturers infusing caffeine into an array of products. I am not sure if this caffeine consumption trend will have cross-over into the food-infused world but there is alone one way to find out.
The Unhealthy Trend Just Got a Boost
Snickers Adds Caffiene
Trend Themes
1. Increased Caffeine Consumption - Manufacturers are infusing caffeine into a wide range of products, presenting opportunities for new caffeinated food and beverage options.
2. Caffeine-focused Innovation - The rise in caffeine consumption creates room for innovative products that cater to the growing demand for caffeinated options.
3. Food-infused Caffeine - Exploring the potential crossover of caffeine consumption into the food world could lead to new and exciting food-infused caffeinated products.
Industry Implications
1. Food and Beverage - The food and beverage industry has the opportunity to capitalize on the rising trend of caffeine consumption by introducing inventive and unique caffeinated products.
2. Consumer Packaged Goods - Manufacturers of consumer packaged goods can leverage the increasing demand for caffeine by incorporating it into their products to cater to consumers seeking an energy boost.
3. Snack and Confectionery - The snack and confectionery industry can explore the integration of caffeine into their products to offer consumers a combination of energy and indulgence.