Artist Cloakwork has created a line of sneaker illustrations that are sure to raise a few eyebrows within the sneaker community. These vibrantly designed images feature popular sneaker silhouettes sporting a variety of their previous designs and colorways.
Inspired by Nike's 'What The...' series, Cloakwork illustrated five sneaker silhouettes with over-the-top details, paying homage to its past releases. While Nike is no stranger to a mashup sneaker, other brands have never rendered any of their sneakers with a collage of previous detail. Utilizing brands such as Jeremy Scott x Adidas, Reebok, ASICS, Visvim and Vans, Cloakwork was able to recreate such iconic silhouettes as Vans' Sk8-Hi and Reebook's Instapump Fury with detail of their past releases.
While none of the aforementioned brands have ever produced a mashup shoe, sneaker enthusiasts now have a glimpse of what they might look like.
Exaggerated Sneaker Mashups
These Sneaker Illustrations are Retro Recreations of Past Releases
Trend Themes
1. Exaggerated Sneaker Mashups - Opportunity for sneaker brands to explore exaggerated mashup designs that pay homage to their past releases.
2. Vibrant Sneaker Illustrations - Demand for vibrant sneaker illustrations that showcase popular silhouettes with over-the-top details.
3. Explore Collage Design - Emerging trend of utilizing collage design to recreate iconic sneaker silhouettes with details from previous releases.
Industry Implications
1. Footwear - Footwear industry can tap into the opportunity of creating exaggerated sneaker mashup designs that resonate with sneaker enthusiasts.
2. Art and Illustration - Artists and illustrators have the potential to meet the demand for vibrant sneaker illustrations with unique and creative designs.
3. Fashion and Streetwear - Fashion and streetwear brands can explore the use of collage design to create disruptive sneaker designs that stand out in the market.