Sneaker-Free Running

Researchers Advocate Nixing Sneaks to Prevent Injury

Can sneaker-free running actually help and prevent painful foot injuries? Research suggests that the super-structured running shoes we've been conditioned to rely upon may not be as beneficial as previously thought.

Daniel Lieberman, who is a professor of human evolutionary biology at Harvard University, points out to Wired that historically, sneakers aren't a necessary component for running. "People have been running barefoot for millions of years and it has only been since 1972 that people have been wearing shoes with thick, synthetic heels," says Lieberman.

Footwear that replicates walking barefoot, like Vibram's FiveFingers, echo this sneaker-free running philosophy. Check out the rest of the Wired article--and some shoes that play off of this research--below.
Trend Themes
1. Barefoot Running - Opportunities for developing minimalist running shoes and foot strengthening activities.
2. Natural Movement - Opportunities for creating fitness programs and equipment that promote natural movement patterns.
3. Foot Health - Opportunities for developing foot care products and services for runners and athletes.
Industry Implications
1. Sports Apparel - Disruptive innovation opportunity in developing minimalist running shoes that provide the benefits of barefoot running.
2. Fitness & Wellness - Disruptive innovation opportunity in creating exercise programs and equipment that encourage natural movement for overall health.
3. Healthcare - Disruptive innovation opportunity in providing specialized foot care products and services tailored for runners and athletes.

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