Looking to give its loyal consumers a new mode of expression, Jordan Brand has created 24 different sneaker emojis, including a number of digital symbols that reflect figures that have become closely associated with it.
One image that is used quite prominently in the collection is that of a goat, which dons the basketball legend's jersey number in red and even wears a set of four of the branded basketball shoes on its feet.
Also included is a chubby-faced cartoon that's meant to represent producer and Snapchat personality DJ Khaled. In addition to this, Jordan Brand's sneaker emojis portray high-tops in various colorways, all of which come adorned with large Swoosh logos on the sides.
Branded Sneaker Emojis
Jordan Brand is Releasing Its Own Set of Digital Symbols for Sneakerheads
Trend Themes
1. Sneaker Emojis - The creation of branded sneaker emojis presents an opportunity for sneaker brands to engage with their consumers in a fun and unique way.
2. Personalized Digital Symbols - The use of personalized digital symbols allows brands to build emotional connections with their target audience and enhance brand loyalty.
3. Celebrity Collaboration Emojis - Collaborating with celebrities to create emojis provides brands an innovative way to leverage their influence and expand their reach.
Industry Implications
1. Footwear Industry - Emojis specifically designed for sneakers open up opportunities for footwear brands to tap into the growing digital communication landscape and connect with sneaker enthusiasts.
2. Marketing and Advertising Industry - The introduction of branded emojis creates avenues for marketing and advertising professionals to develop creative campaigns that leverage these visual assets to engage and entertain consumers.
3. Entertainment Industry - The use of celebrity-inspired emojis offers a disruptive innovation opportunity for the entertainment industry to further monetize the influence and popularity of celebrities in the digital space.