UK creative agency Rosie Lee shares a collection of otherworldly and highly imaginative sneaker concepts of Nike's Air Max silhouettes on Behance.
Sneaker culture has seen a surge in popularity and has grown the be a dominant and well-defined community within the contemporary narrative of North America and beyond. Nike's Air Max model has proven itself to be a strong presence in the streetwear context and Rosie Lee recognizes this through its sneaker concepts.
Through the insanely creative project, the creative studio realizes a number of renditions of the Nike footwear staple. This includes a stacked speaker version of the Air Max 90, a design of the Air Max 95 that was informed by human anatomy, as well as a Center Pompidou-inspired Air Max 1.
Highly Imaginative Sneaker Concepts
London-Based Rosie Lee Develops a Number of Air Max Visions
Trend Themes
1. Revamped Sneaker Design - There is an opportunity for footwear companies to leverage creative agency expertise in order to produce new and inventive sneaker designs that appeal to a growing streetwear audience.
2. Interdisciplinary Streetwear Design - Sneaker companies can partner with other industries such as art and architecture to produce one-of-a-kind hybrid designs that appeal to the current consumer base.
3. Sneaker Community Engagement - Footwear companies can leverage the strong and engaged community of sneaker enthusiasts to create more bespoke and limited edition products that drive brand loyalty.
Industry Implications
1. Footwear - Footwear companies can leverage the technology and design background of creative agencies like Rosie Lee to support product innovation and development.
2. Fashion - Collaborations between fashion brands and sneaker companies can offer opportunities to innovate and create hybrid designs with cross-demographic appeal.
3. Arts and Culture - Sneaker companies can collaborate with museums and cultural institutions to create custom hybrid designs that pay tribute to influential figures, movements or architectural masterpieces.