The great thing about Nike is that they aren't just focused on sneaker design; they're also focused on publicity stunts and art.
In this case, Nike commissioned 8 artists to interpret a Nike icon.
Ola Hemmendorff created a Nike-Burger! The burger, an Air Max 90 interpretation, is shown inside Sneakersnstuff in Stockholm. Hopefully it doesn't start to smell!
Implications - Artists are continually reinventing instantly recognizable items using unconventional materials to shock their audience. This Nike shoe, for example, is made from ingredients you'd typically see in a hamburger. Creative professionals can take advantage of this opportunity by infusing their ad campaigns with similar art that bucks tradition and surprises the viewer.
Sneaker Burgers
Nike Air Max 90 interpreted by Ole Hemmendorff
Trend Themes
1. Artistic Interpretations - Creative professionals can find opportunities by creating unconventional art that reinvents instantly recognizable items using unconventional materials to surprise and shock their audience.
2. Unconventional Advertising - Ad campaigns that buck tradition and surprise viewers by infusing unconventional art can create a memorable and engaging experience.
3. Branding Through Stunts - Companies can boost their brand visibility by commissioning artists to interpret their products in unique and attention-grabbing ways.
Industry Implications
1. Advertising - The advertising industry can leverage unconventional art and advertising stunts to create impactful and memorable campaigns.
2. Art - The art industry can explore new ideas by reinventing instantly recognizable items using unconventional materials.
3. Fashion - Fashion brands can collaborate with artists to create unique interpretations of their products, generating buzz and attracting attention.