Snapple works in collaboration with rapper A$AP Ferg on the new 'A Snapple Corner Story' collection that celebrates the rich culture of New York City. The collection is full of hoodies, tees, hats, and socks, with 100% of the profits headed directly to The Bodega and Small Business Group.
It is an organization that specializes in helping small businesses across the nation get back on their feet after the global pandemic. The pieces are full of vintage washes and print designs that center around NYC. This includes phrases such as "From New York to the World" along with the notable Snapple logo as a nod to the brand and its dedication and commitment to the community.
NYC Culture-Themed Streetwear
A$AP Ferg Launches the NY-Honoring Snapple Corner Story Capsule
Trend Themes
1. Culture-themed Streetwear - There is an opportunity for fashion brands to collaborate with organizations to celebrate local culture and give back to small businesses.
2. Vintage-inspired Designs - Vintage-inspired prints and washes can be incorporated into streetwear collections for a unique look and feel.
3. Socially Conscious Collaborations - Collaborating with organizations that give back to communities can lead to increased brand loyalty and positively impact society.
Industry Implications
1. Streetwear Fashion - Streetwear fashion brands can incorporate local culture and socially conscious collaborations into their collections to differentiate themselves from competitors.
2. Small Business Support - Organizations that support small businesses can partner with brands to promote their mission and receive donations from sales.
3. Beverage Industry - Beverage companies can collaborate with fashion brands to create unique and limited edition collections that promote their brand and values.