Percuro Pet Food launched Snappies, a new kind of insect protein dog treats in the form of disc-shaped biscuits that are supportive for training and rewarding pets. As their name suggests, the biscuits are intentionally designed so that they're easy to break apart for portion control, which gives pet parents the option to decide how much of the insect-infused treat their dog will receive.
The hypoallergenic formula is powered by planet-friendly ingredients, including 26% insect protein, dried potato flakes, naked oats and green peas. The 10-calorie dog biscuits explore the use of alternative protein for pets as a means of reducing greenhouse gas emissions from livestock used for animal nutrition products, including pet meals and treats.
Insect-Based Dog Biscuits
Snappies are Disc-Shaped Dog Treats Made with 26% Insect Protein
Trend Themes
1. Insect Protein Pet Food - Using insect-based protein in pet foods is becoming popular as it helps reduce greenhouse gas emissions from traditional livestock.
2. Hypoallergenic Pet Treats - Hypoallergenic pet treats made with alternative protein sources like insects provide a unique selling proposition for pet-focused businesses.
3. Portion-controlled Pet Treats - Pet owners are looking for ways to control the amount of treats their pets receive, creating an opportunity for pet food businesses to offer portion-controlled options.
Industry Implications
1. Pet Food - Insect protein can disrupt traditional pet food manufacturing, offering new opportunities to companies looking to differentiate themselves.
2. Sustainable Agriculture - Using insects as a sustainable protein alternative is disrupting traditional agriculture and providing opportunities for sustainable farming companies to enter the pet market.
3. Packaged Foods - Portion-controlled treats, like Snappies, are disrupting the traditional packaged food industry and creating opportunities for more precise and healthy snack options.