Noodle brand Snapdragon works in collaboration with streetwear imprint Carrots on a new joint capsule full of apparel. Snapdragon has been a revolutionary force in the realm of instant noodles, continuing to work with Asian cuisine-inspired recipes using real ingredients.
The apparel is inspired by the brand's flavors and has a bright design language that can be seen on items including the graphic printed sweater. The VP of Marketing at Snapdragon Foods, Nayoung Shin explains the collaboration, stating that "As a label, Carrots is simple, yet bold. Understated, yet impactful. Anwar is an original; he’s cultured and real with respect for the history of fashion but looking to blaze his own path — like Snapdragon."
Noodle-Inspired Collaborative Streetwear
Snapdragon Joins Carrots on a New Collection of Apparel
Trend Themes
1. Food-inspired Fashion - Opportunity to create collaborations and collections between food and fashion brands to target consumers interested in both industries.
2. Cultural Collaboration - Opportunity to collaborate with brands from different industries and cultures to create unique and impactful products.
3. Real Ingredient Marketing - Opportunity to showcase products that use real, quality ingredients in non-food industries such as fashion to capitalize on the growing demand for transparency and authenticity in consumer goods.
Industry Implications
1. Food - Opportunity to collaborate with fashion brands to create food-inspired fashion collections.
2. Fashion - Opportunity to collaborate with food brands to create unique and impactful products that incorporate cultural and culinary elements.
3. Marketing - Opportunity to showcase products and services that use real, quality ingredients to appeal to consumers' desire for transparency and authenticity in various industries.