Lou Teasdale -- makeup artist extraordinaire and hair stylist to One Direction -- has been doing Snapchat tutorial posts so girls can learn her makeup tricks. While makeup tutorials and social media are hardly a new pairing, the speedy and ephemeral nature of Snapchat is unusual. Even though the original post disappeared, Lou put a compilation of her snaps on Instagram for those who don't follow her on the Snapchat app.
In addition to the Snapchat tutorial, Lou also recently did a series of instructional videos on Instagram. This means each piece of the makeup look had to be explained in just 15 seconds. This is a refreshing take for beauty lovers who don't have much patience.
Ephemeral Makeup Tutorials
Lou Teasdale Has Been Doing Instagram and Snapchat Tutorial Posts
Trend Themes
1. Ephemeral Makeup Tutorials - Opportunities for beauty brands to create and promote short-lived makeup tutorial content on social media platforms like Snapchat and Instagram.
2. Speedy Social Media Beauty Tutorials - Opportunities to create quick, digestible tutorial content that appeals to impatient audiences.
3. Instructional Videos on Instagram - Opportunities to create concise instructional content for beauty enthusiasts who want quick and easy makeup tips.
Industry Implications
1. Beauty - The beauty industry can leverage ephemeral and speedy tutorial content to engage with young audiences on social media.
2. Social Media - Social media platforms can improve their appeal to beauty enthusiasts by promoting ephemeral makeup tutorial content that disappears after 24 hours.
3. Digital Media - Digital media companies can create short-form instructional content for beauty enthusiasts who want quick and easy makeup tips.