The Snapchat 'Run for Office' tool is being rolled out by the social media brand to help encourage young adult users to get involved in local politics and, as the name suggests, run for office. The tool is meant to help tackle the various barriers that young people will face when they are exploring a foray into the political world and boasts a centralized portal where users can explore local, state and federal opportunities. The toll will even allow users to nominate their friends to run for office and utilize stickers to help them campaign on the app.
Snap spoke on the new Snapchat 'Run for Office' tool saying, "We know this next generation is the most diverse, yet currently only 6% of state legislators are under the age of 35. We hope our Run for Office initiative will help shape a more equitable, and reflective, democracy that includes all Americans, including young people."
Political Social Network Tools
The Snapchat 'Run for Office' Tool Helps Users Get into Politics
Trend Themes
1. Youth Political Engagement - Snapchat's 'Run for Office' tool encourages young people to explore and engage with opportunities in local, state, and federal politics.
2. Interactive Political Campaigning - Snapchat's 'Run for Office' tool allows users to nominate their friends and use stickers to campaign on the app.
3. Centralized Political Information - Snapchat's 'Run for Office' tool offers a centralized portal where users can explore local, state and federal political opportunities.
Industry Implications
1. Social Media - The social media industry could utilize Snapchat's 'Run for Office' tool as a way to promote political engagement among its user base.
2. Politics - The political industry could use Snapchat's 'Run for Office' tool to encourage young people to explore political opportunities and become more involved in the democratic process.
3. Information Technology - The information technology industry could leverage Snapchat's 'Run for Office' tool to develop similar platforms that help promote political engagement and voter participation.