WWF recently launched the #LastSelfie campaign on Snapchat, comparing the fleeting nature of Snapchat photos to the numbers of endangered animals that are disappearing from the planet.
The campaign featured the sad faces of wild animals like tigers, polar bears and gorillas, presented like selfies and text that said "Don't let this be my #LastSelfie."
Although the campaign is on the sad side and could have used a little bit of humor to make it even more memorable, the Last Selfie campaign from the '41? 29!' agency and WWF's branches in Denmark and Turkey is an interestingly modern take on getting people to relate to endangered animals through an extremely popular social app like Snapchat.
Disappearing Animal Campaigns
WWF Compares Endangered Animals to Vanishing Snapchat Photos
Trend Themes
1. Fleeting Awareness - Creating short-lived awareness campaigns that compel people to take action on endangered species protection through social media.
2. Social Media Personification - Personifying the plight of endangered wildlife by giving them human-like social media presence to engage more people to support wildlife conservation efforts.
3. Interactive Branding - Engaging consumers in innovative ways through interactive campaigns that foster a personal connection to endangered animals, creating sustainable brand loyalty.
Industry Implications
1. Advertising - Creating interactive campaigns that leverage emerging technology and social media to help increase awareness and drive interest in animal conservation campaigns.
2. Conservation - Leveraging technology to communicate the urgency of conservation efforts and advance scientific knowledge of endangered wildlife in order to protect at-risk species.
3. Social Media Marketing - Using social media platforms creatively and interactively to develop engaging, dynamic campaigns that draw attention to the plight of endangered species and encourage action on their behalf.