Snapchat has announced a new initiative that will focus on paying more money to Snapchat creators. Since 2020, Snapchat has been attempting to increase its monetization efforts through 'Spotlight,' its vertical video feed feature, and through advertisements in the 'Discover' feed, which then translated into a form of payment for verified creators on the platform.
Now, Snapchat has released a feature that utilizes mid-roll ads on 'Snapchat Stories,' which are small, timed personal videos that are uploaded directly by creators. Advertisements will now be shown in between the viewing of creators' stories, and the associated creator will be paid a certain amount of money based on the view count of these advertisements. This increases the incentive to remain a Snapchat content creator as the brand now faces competition with TikTok, YouTube, and Instagram.
Ad-Based Creator Revenue Streams
Snapchat Will Now Use Mid-Roll Ads to Pay its Creators More
Trend Themes
1. Creator Monetization - Social media platforms are increasingly offering more ways for creators to monetize their content, opening up innovative opportunities for new revenue streams.
2. Mid-roll Ads - The use of mid-roll ads in Snapchat Stories is a growing trend, providing an opportunity for advertisers to reach viewers in a more targeted way and creating new revenue streams for social media platforms and creators alike.
3. Platform Competition - Increased competition among social media platforms like Snapchat, TikTok, YouTube, and Instagram is leading to new and innovative ways to engage users and generate revenue.
Industry Implications
1. Social Media - Social media platforms are exploring new ways to monetize their services, such as offering new incentives and revenue streams to creators, as they seek to grow their user base and increase engagement.
2. Advertising - Brands and advertisers are employing mid-roll ads and other forms of targeted advertising to reach users on social media platforms, creating new opportunities for both revenue and engagement.
3. Content Creation - Creators on social media platforms are benefiting from new ways to monetize their content, such as through mid-roll ads and other incentives, as they compete with other platforms for viewers and engagement.