Kellogg's Crackers is introducing new versions of favorite snacking crisps with formats that are thinner and crispier than before. The all-new Club Crisps and Town House Dipping Thins are exceptionally light, so that they can be enjoyed at any time of the day. While the Club Crisps (free from artificial flavors and colors) are available in varieties like Sea Salt and Ranch, the spoon-shaped Town House Dipping Thins can be found in flavors like Sea Salt and Black Pepper to complement favorite dips.
The light and thin crisps are savory snacks that are perfectly packaged in bags and boxes for solo snacking and sharing. The crackers have the potential to appeal to a wide range of snackers for school breaks, work breaks and plenty of other occasions in between.
Ultra-Thin Snacking Crisps
Club Crisps & Town House Dipping Thins are Thinner & Crispier Than Ever
Trend Themes
1. Thinner Snacking - Creating ultra-thin and crispy snacking crisps to cater to the growing demand for healthier, portable snack options.
2. Flavor Varieties - Innovating unique flavor profiles to keep up with evolving taste preferences and offer consumers a wider variety of snack options.
3. Snack Packaging - Developing new and innovative packaging options for the on-the-go, convenience-seeking consumer base.
Industry Implications
1. Snack Foods - Companies in the snack foods industry can capitalize on the demand for healthier and unique snacking options, by investing in R&D to create innovative products that meet these requirements.
2. Packaging - Packaging companies can leverage their expertise to create new and improved packaging solutions that are tailored to the needs of the snacking industry.
3. Food Manufacturing - Food manufacturing companies can focus on a variety of new product development initiatives, such as ingredient research, product design, and marketing strategies to differentiate their products in a highly competitive market.