The 'Calorie Brands' is an Instagram account that focuses on highlighting the nutritional content -- or lack there of -- of popular fast foods and pre-packaged meals by integrating the calorie count directly onto the wrapper. By resizing the calorie numbers to be large, bold and on the front of the packaging, consumers are prompted to think more thoughtfully about the foods they put in their bodies.
Understanding calories can be evasive to many consumers -- especially since the information is often printed in a small size on the back of the wrapper. The 'Calorie Brands' is an Instagram account that redesigns the packaging of foods such as Nutella, McDonald's fries, Oreos and Skittles by integrating the calorie count front and centre as a way to bring awareness to nutritional eating.
Calorie-Revealing Snack Redesigns
The 'Calorie Brands' Edits Foods to Show its Nutritional Content
Trend Themes
1. Front-and-center Calorie Counts - Integrating prominent, easy-to-understand calorie counts directly onto product packaging can motivate consumers to make healthier purchasing decisions.
2. Social Media-driven Nutrition Campaigns - Social media platforms can inspire users to make healthier choices by promoting accessible nutrition information campaigns, like Calorie Brands, that engage consumers in a fun and interactive way.
3. Health-conscious Fast Food Marketing - Fast food companies can appeal to consumers' desire for healthier options and transparency by showcasing accurate, easy-to-read nutrition information prominently in their marketing materials.
Industry Implications
1. Food and Beverage - The food and beverage industry can lead the way in promoting healthier choices by incorporating front-and-center nutrition information into product packaging.
2. Marketing and Advertising - Marketing and advertising agencies can partner with food and beverage companies and social media influencers to increase awareness and engagement in health-focused campaigns like Calorie Brands.
3. Healthcare and Wellness - The healthcare and wellness industry can benefit from public health initiatives that incorporate nutrition education and engage consumers through social media campaigns like Calorie Brands.