Smucker's is best known for its jellies and jams, but the Smucker's Uncrustables sandwiches show that it isn't one to shy away from full snack innovations. As the name suggests, the clever products do away with many kids' most hated part of their sandwiches: the crust.
Looking at Smucker's Uncrustables, one would be forgiven for thinking their some new variety of pizza-stuffed pocket. The snacks have a similar design, with a round pocket of bread sealed around the edges to hold in filling. However, the snacks contain many of kids' favorite sandwich fillings, like peanut butter and jelly, hazelnut spread, and peanut butter and honey. The clever sealing process also cuts off the crust, increasing the chance that tykes will eat the whole thing.
Sealed Crustless Sandwiches
Smucker's Uncrustables Are Sealed Sandwiches Loaded With Filling
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Industry Implications
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