A standard S'mores kit contains graham crackers, chocolate and marshmallows but the Hershey's S'mores Variety Kit goes above and beyond by providing a sampling of different chocolate bars from its different brands. The kit contains a Reese's bar, a Hershey's Creamy Milk Chocolate Bar and a Hershey's Cookies 'N' Creme bar, plus other essentials like a bag of marshmallows and three packs of golden graham crackers.
The summer-ready snack kit helps to prepare 18 S'mores, and even if they can't be enjoyed around a campfire under an open sky, Hershey's suggests that the kit can also be used for making gooey chocolate marshmallow treats over the stove or even in the microwave at home.
S'mores Variety Kits
This Hershey's S'mores Kit Shares a Selection of Chocolate Bars
Trend Themes
1. S'mores Kit Variety - The trend towards variety in ready-to-make snack kits opens up opportunities for brands to showcase their range of products.
2. Creative Snacking at Home - The trend towards making S'mores at home presents an opportunity for brands to create innovative products and recipes that cater to consumers looking to elevate their snacking experience.
3. DIY Dessert Kits - The trend towards DIY dessert kits offers an opportunity for brands to provide consumers with all the necessary ingredients and instructions to make their favorite desserts at home.
Industry Implications
1. Confectionery - The confectionery industry can capitalize on the trend towards variety in snack kits and create fun, interactive kits that showcase their range of products.
2. Grocery - The grocery industry can create a dedicated section for S'mores and snack kits, providing consumers with easy-to-make and convenient options for at-home snacking.
3. E-commerce - The e-commerce industry can create innovative S'mores and snack kits that cater to consumers looking for new and unique products, increasing their online sales and customer engagement.