Autumn might be in full swing, but the Wetzel's Pretzels S’mores Bitz have been announced as a new menu item perfect for bringing a touch of the signature summertime dessert into the cold weather months. The menu item starts off with the brand's signature Pretzel Bitz that are pillowy and buttery, and come topped with Ghirardelli chocolate sauce before being finished with mini marshmallows, chocolate chips and graham cracker crumble. The treat will be available throughout the fall and winter from October 23 through January 14, 2024 for patrons to pick up at participating locations for $8.99.
Chief Operating Officer Vincent Montanelli spoke on the Wetzel's Pretzels S’mores Bitz saying, "Building on the success of our wildly popular Choco Churro Bitz, we are eager to share our latest and greatest Ghirardelli-inspired pretzel creation with fans. Cooler weather means sweeter treats and after scores of fans wrote in sharing their love for our delectable S’mores Bitz from our Twisted by Wetzel’s locations, we knew we had another winner on our hands."
Pretzel-Based Campfire Treats
The Wetzel's Pretzels S’mores Bitz is a Limited Time Treat
Trend Themes
1. Seasonal Dessert Innovation - The introduction of Wetzel's Pretzels S'mores Bitz as a limited-time menu item showcases the trend of creating inventive and indulgent desserts with a seasonal twist.
2. Gourmet Pretzel Snacks - The combination of soft Pretzel Bitz, Ghirardelli chocolate sauce, mini marshmallows, chocolate chips, and graham cracker crumble in Wetzel's Pretzels S'mores Bitz highlights the trend of elevating traditional pretzel snacks with gourmet ingredients.
3. Year-round Comfort Food - By offering Wetzel's Pretzels S'mores Bitz throughout fall and winter, the brand taps into the trend of providing comforting and nostalgic treats that can be enjoyed regardless of the season.
Industry Implications
1. Bakery and Snack Foods - The introduction of unique pretzel-based treats like Wetzel's Pretzels S'mores Bitz presents an opportunity for innovation and growth in the bakery and snack foods industry.
2. Fast Food and Quick Service Restaurants - By incorporating decadent and indulgent desserts like Wetzel's Pretzels S'mores Bitz into their menus, fast food and quick service restaurants can attract customers seeking unique and satisfying sweet treats.
3. Seasonal Confectionery - The seasonal availability of Wetzel's Pretzels S'mores Bitz showcases an opportunity for the confectionery industry to create limited-time offerings that capitalize on seasonal flavors and customer preferences.